Rename to Microsoft Wunderlist
I really like the progress that's been made so far with Microsoft To-Do, and it's well on its way to replacing and upgrading Wunderlist.
However, I feel that the name 'Microsoft To-Do', while accurately describing what it does, isn't very good. For me, it doesn't stand out, as there are already a plethora of apps called 'To Do' or 'Tasks' and it just seems too generic a name.
I think renaming the app to 'Microsoft Wunderlist' would make a lot more sense.
It makes the app stand out from the others, draws in a link from the existing Wunderlist for existing users, and lets new users know that this is a Microsoft product that will shine above all others.
The tagline could even be something like 'Your one stop To Do list' to explain what the app does.
MS should be proud to align with Wunderlist in name. The original company built up a lot of goodwill over the years, and now MS have bought it and foisted a feature reduced version of the product on us. Personally I have switched to an alternative but would consider using this MS one (regardless of the name) if it at least restored the features of the original Wunderlist and did something better like intergrated properly with Outlook. The state government corporate platform I use has so many and varied applications these days - I dont feel that the majority of staff using these apps care whether they are Microsoft corporate or not - as long as they work well and are pleasing to use.
ScopeTech Everything IT commented
I think it would have been smart to name the app Microsoft OneList
Microsoft Life, Life, OneLife, OneList, but To-Do seems pretty good to be honest
I think Microsoft loses any "good will" and name recognition by renaming the app to something generic as "Microsoft To-Do". Wunderlist is a well known name (at least in the to-do list world) and it is a shame for the name to simply go away.